This is part of a series of articles on how to combat the fear of clowns, CLICK HERE to read the other articles on the “creepy clown” stereotype
Send in the Clowns
So last month we saw the return of Pennywise “creepy clown” images from Steven King’s IT films are appearing in stores in anticipation of the new movie opening in September.
And now Hallmark, the feel-good greeting card company, has decided to jump on the clown-hating band wagon.
Hallmark made a business decision that has affected our clown community. They have created this clown-themed digital card you can send online.
It says on the front “Send in the Clowns“, and on the inside it says “Then send ’em back! Clowns are the WORST!”
When will the public learn? A clown tells jokes; a clown is not a joke.
It is appropriate that we stand up for ourselves in a professional way.
I hate to sound like a broken record, but if you want to see these sort of derogatory images go away, we need to say something. Please consider taking a few minutes to let them know how you feel.
How to make your voice heard:
Here is a sample of what you can say or write:
I find your Send in the Clowns greeting card with the “Then send ’em back! Clowns are the worst!” message inside the card offensive.
I am a clown. We donate thousands of hours every year to charity events, and bring cheer to many people as well as children.
This card perpetuates a false image of what real clowns do for society.
Please consider taking this card out of your product line.
[Sign your real name]
You can find Hallmark’s corporate contact information here:
Mail your letter, send it as an email, or give them a phone call.
If you see derogatory clown images in stores you can do some things to help:
- If you are in the store, ask to talk to the store manager; in a pleasant way say you are offended by the product. (that gets their attention!)
- Thank them for taking the time to hear your concern.
- Once you are at home, contact the corporate office. You can find their information online. Or ask the manager of the store for the number.
- Always remain professional and keep it brief. Remember store managers are not always responsible for product in the stores, especially big box stores.
If the item cannot be removed from the store, you can ask that it not be put in such a prominent place.
Fight the good fight, people.
If we don’t speak up, nothing will change.
Back when the “creepy clown” craze swept the nation right before Halloween last year, we had a huge problem with disturbing clown merchandise being for sale. But enough folks complained to make one store remove those items. It felt like victory!
I wrote about it in this blog post, and I include a free download of a template for joining in the letter writing campaign to keep scary clown merch off the shelves. Please take a minute to read it and leave a comment.
Let’s steel ourselves this autumn for another round of Pennywise, Twisty, and other FAKE clowns ruining our good image.
Thank you for being a REAL clown!
- Make improvements to your performance and be better than before.
- Post photos of your fun clown friends with the hashtag #REALCLOWNS on social media
- Be a part of our letter-writing campaign to keep scary clown masks & costumes out of stores
- Hand out our cards educating people what a REAL CLOWN is (free download)
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Whether you want to join the circus, visit nursing homes, run your own birthday party business, paint faces, or twist balloons, there is something just for you at Mooseburger Clown Arts Camp.
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