This is part of a series of articles to combat coulrophobia (the fear of clowns), educate the uninformed public about the consequences of masquerading as “scary clowns”, and defend #REALCLOWNS. CLICK HERE to read the other articles on the “creepy clown” stereotype
Ugh. This “scary clown” phenomenon may finally be done…
…but now what?
We may all be taking a sigh of relief now that Halloween is over. Hopefully the “killer clown” phenomenon will loose steam and we can come out of hiding and get back to sharing smiles and laughter, right?
Now is the time to be pro active
First we need to thank the folks who took a stand against perpetuating the scary clown stereotype.
Did you know that the retail giant Target pulled all their creepy clown merchandise from the shelves?
Wouldn’t it be great if every Target store in America got a letter thanking them? Imagine if the corporate offices got flooded with “THANK YOU” cards and letters!
There are real people behind corporations. We can reach them to say “THANK YOU” to confirm that this was a good business decision, and that they make the same decision again next year.
Target lost money on that move. Show them you appreciate their efforts!
Download my sample letter for you to personalize, or go ahead and write your own heartfelt message.
Use all three ways to send your letter to the Target Corporation:
- EMAIL: firstname.lastname@example.org
- MAIL: P.O. Box 9350, Minneapolis, MN 55440
- FAX: 612-696-5400
I recommend you also post a “THANK YOU” note on Target’s social media accounts:
- TWITTER: https://twitter.com/Target
- INSTAGRAM: https://www.instagram.com/Target/
- YOUTUBE: https://www.youtube.com/user/Target/videos
- FACEBOOK: https://www.facebook.com/Target
Next: prevent another scary clown scare
While it is not necessary to boycott the stores with sell scary clown merchandise, we should be firm in campaigning against it.
I have written a letter that can be sent to other mega-marts, online retailers, and pop-up stores (a contact list is below). Let them know that we find the “creepy clown” costumes, masks, and decorations offensive.
That is a buzz-word that gets their attention. In today’s politically-correct society, no one wants to be seen as offensive. This Halloween, for example, college campuses banned costumes which lampooned the transgendered and minorities or were deemed otherwise offensive.
It is time for us to speak up and let the world know clowns are offended by “scary clown” masks.
If you feel bold, you can tell them that you and your entire clown club will threaten to boycott their store if they continue to carry the “scary clown” merchandise.
Money speaks. We shop; we have friends and family who shop.
When should you contact them?
The timing needs to be right for sending these letters out. I suggest you contact them twice: once now while the “killer clown” craze is still fresh in their minds, and once again at the end of January.
You may not know this, but most companies will make their Halloween costume decisions at the industry trade shows in the next 3 months. There are two really big Halloween trade shows: one is the first week in February, and the second one is the last week in March.
We need to send them emails, letters, and phone calls before they visit those trade shows. We need to convince them to NOT order any “scary clown” masks, costumes, or decorations.
Let’s take a stand for who we are and what we do!
Get your clown friends to do it, too! We can make a difference if we all try.
Download my form letter and customize it how you see fit:Download No-Scary-Clown-Merchandise campaign letter
Here are the five biggest Halloween retailers in the USA. Post your letter on their website, by email, by snail-mail, and on their social media accounts!
Wal-Mart Stores, Inc.
702 S.W. 8th Street
Bentonville, Arkansas 72716
- Halloween Costumes
2080 Lookout Drive
North Mankato, MN 56003
6826 Black Horse Pike
Egg Harbor Township, NJ 08234
- Halloween Express
ASADART ECommerce Specialty Shops
7505 Sussex Drive Lower Level
Florence, KY 41042
- Party City (which also operates under several other names: Party America, Halloween City, The Paper Factory, Factory Card & Party Outlet, Amscan)
Party City Corporation
25 Green Pond Road
Rockaway, NJ 07866
- Make improvements to your performance and be better than before.
- Post photos of your fun clown friends with the hashtag #REALCLOWNS on social media
- Be a part of our letter-writing campaign to keep scary clown masks & costumes out of stores
- Hand out our cards educating people what a REAL CLOWN is (free download)
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Mooseburger Clown Arts Education has been running one of the world’s most well-rounded clown schools since 1996. Performers from all over the globe travel to Minnesota each summer for a fun and intensive clown training program. Each aspect of our clown camp is designed to meet your needs and boost your confidence as an entertainer.
Whether you want to join the circus, visit nursing homes, run your own birthday party business, paint faces, or twist balloons, there is something just for you at Mooseburger Clown Arts Camp.
Or call me toll-free to discuss your education and see if Mooseburger is the right fit for you: 800-973-6277
Please leave a comment below if you plan on contacting those business or if you send Target a THANK YOU note. Let me know if you get a response!