You said WHAT????
Many of us have our heads spin when it comes to social media! We feel like everyone is online all the time: Facebook, Twitter, Pinterest, Instagram, and a list of other sharing networks. What many folks do not realize is the depth and scope of what they post. It’s not just teenagers who need to be reminded that what gets posted on these sites is out there forever.
You don’t get a do-over; there is no delete button. Actually, you can delete a tweet or Facebook post, but someone else could have already read it or easily captured a screen-shot of it — the damage already is done.
If you want to be in the family entertainment business I suggest you think before you post.
I have noticed that some folks do not think twice talking about their weekend drinking binges, posting questionable photos, making sexual references, or making unkind social and political comments.
Your customers are watching.
Even when you hand out your business card or have a phone book listing and customers have your phone number easily within reach, they still want more info before they call. It’s inevitable: People are going to Google your name before they book you. YOUR Facebook profile will probably be within their first page of search results.
What will your customers see when they click on your personal profile?
Pictures of a theme party at a conference recently were posted on Facebook. They were over the top in a sexual nature and not a very good representation of the individuals nor the group. It was a bunch of friends goofing around and having fun…but. You get the idea. (this was NOT the WCA convention, just to be clear.) Is this how you want your customers to see you?
I was at a fun dance in a heated tent on the frozen Maple Lake this winter. A friend took a picture of a group of us holding our beers, nothing wrong with that. But she posted it on Facebook and tagged me. I only have one page; it’s my personal profile. I did not want this image associate with Pricilla Mooseburger Originals nor Moose Camp. It may be subliminal. But I am very protective of my brand. You should be, too.
On Facebook, I clicked on a “family entertainer’s” personal profile (not the company page) only to find a list of “interests” in music, movies, and books that were anything but G rated. Now – of course everyone has their right to a private life and what they like and do not like. You are perfectly entitled to your political opinions. But we are naive if we think that people do not judge us when they look at our profiles, pictures, and posts. Just be aware that your customers may not share your view and may even be offended enough to share a warning to their online friends: “Don’t hire so-and-so for your kid’s party, he/she’s a pervert!” You may be limiting your potential customers with your posts. So consider keeping these private things, well, PRIVATE!
Do you truly wish to limit your customer base to only those who agree with you? Yes? Then by all means, post away!
But if you are in business for yourself, than YOU ARE A BRAND. You should protect your brand image. I suggest you have a separate personal profile from your clown/performer page. This distances your brand from your private life. I am old fashioned enough to want to keep my private life private so this is not a burden. Besides, my personal life is pretty G rated so no real problem here!
Here’s the 3-step solution:
STEP #1: Adjust your Facebook privacy settings on your personal profile so the things you post will only be visible to your friends
- Click here to read about important changes in your security
- Click here to read what adjusting your settings means
- Click here to read the latest privacy news from Facebook (there’s a cute dinosaur!)
STEP #2: Create a separate page for your business
- Ideas on how to manually invite them
- Ideas on how to automatically migrate them
- Video on how to accomplish this
I would love to hear how you’ve used social media to grow your business and keep it separate from your personal online profile.
Here are some good examples from Facebook friends:
- Fred Baisch has a separate personal profile for his character “Ozzie Osman“
- Neal Skoy has a fan page for his character “Roger the Clown“
- Jim Dixon has a separate personal profile for his charcter “Jim Soapy Dixon” and another page for his business “Silly Soapy Entertainment“
- Thelma O’Neill has a business page for “Sweet Mimi the Clown“
- Carol Crooks has a business page for “CLaroL the CLown“
- Dallas O’Dell has a business page for “Odie the Clown“
- Cindi Goodeaux has a business page for “Giggle Blossom“
They all picked different types of business categories for their pages. Before you choose the type of Facebook page, take a look at this chart to see what each category gives you:
Sound off! Post a comment below telling us how you have navigated the risky waters of social media.
Feel free to post it to our Mooseburger Clown Arts Education Facebook Page
Read more practical tips for your clown business:
- How to promote yourself and your business
- Get more clown jobs in the Fall and Winter
- 5 Questions you should ask before the New Year
- Wrap up your Christmas business deals like a pro
- Yes, you can say “NO” to a gig request
- When business is slow, you have to improve
- 4 Reasons NOT to wear your clown costume to a performance
- How to survive the birthday party business
- Why you should expand into non-clown THEME parties!
- What is a “Plain Clothes Clown” and why should you care?
- 4 Tips for designing your clown business logo
Be inspired! Read more “how-to” blog posts about clowning around:
- Balloon Bag – Bring pre-inflated balloons to the event
- How to wrap up business like a pro
- Clean Your Brushes: 4 Steps to washing and preserving your makeup and face paint brushes
- Ice Breakers – How do you break the ice with little kids?
- Limber Up – Take care of your clown body — it’s the only one your have!
- Clowns Need Insurance – Do you have a policy which covers lost or stolen clown supplies?
- Clown on Board – How well does your clown travel?
- Shoe Care – Clown shoes are a big investment; here’s how to take care of them
- Washing Off Greasepaint – Here’s the best way to remove clown make-up
- Fabric Content – Buying material for sewing your clown costume
- Styling Clown Wigs – Great ideas and photos for giving your ‘do some clowny life!
- Pop of Color – A new method for clown eye makeup
- Striped Extenders – Make your shoes fit better, or give yourself sleeve inserts
- Make-up Tip – Pat the grease-paint around your eyes.